When visionary entrepreneur Mr. Gayan Abeywardhana, former Managing Director of Rajnara Holdings (Pvt) Ltd, approached Business Catalysts LLC, his mission was clear: to establish a premium kitchen design and manufacturing company in Colombo that offered luxury, innovation, and precision—all locally made with high quality German Accessories and high-quality materials.

 

At the time, Sri Lanka was facing strict import restrictions, which significantly impacted companies reliant on imported interior fittings. This presented an even greater opportunity for local manufacturing.

 

Our Solution: Building a Brand from the Ground Up

 

Business Catalysts LLC stepped in as the strategic partner, delivering a full-spectrum solution from business inception to brand activation:

• Company Incorporation & Tax Structuring: We handled all incorporation processes and tax compliance to ensure smooth legal setup.
• Brand Identity Development: Our design team created a sleek and memorable brand, incorporating a vibrant orange color scheme to evoke energy, creativity, and high-end appeal.
• Local Manufacturing Strategy: To bypass import challenges, we developed a domestic production model capable of achieving global-quality finishes, allowing Iconic Interiors to stay agile and competitive.

 

Market Entry Strategy: Smart, Focused, and Results-Driven

To penetrate the premium market, we formulated a multi-channel entry strategy that leveraged:

• High-Impact Events – such as Kedella Homes Expo, a top-tier platform to engage directly with homeowners, architects, and builders.
• Direct Industry Networking – targeted meetings with leading architects and suppliers, forming a valuable referral ecosystem.
• Global Inspiration – We drew insights from international luxury kitchen brands like Nolte, Hacker, and Howdens (UK) to craft a positioning that blended European sophistication with local craftsmanship

 

Marketing Communication: Leveraging Word-of-Mouth & Digital Influence

Through strategic market research, we discovered that a significant percentage of clients were coming through referrals and supplier recommendations. This insight became the cornerstone of our marketing communication strategy.

 

To amplify reach and drive lead generation, we selected Instagram as the primary digital platform. With its visual appeal and targeted audience reach, Instagram enabled Iconic Interiors to showcase its luxurious kitchen concepts and connect directly with high-end clientele. We also built a content plan focused on testimonials, behind-the-scenes production, and project highlights to reinforce credibility and brand love.

 

The Result: A Bold Market Debut with Outstanding Performance 

Thanks to the collective efforts of Iconic Interiors and Business Catalysts:

✅ The company exceeded its first-quarter revenue targets by 175%
✅ Secured several large-scale residential and commercial projects
✅ Built a strong brand presence in Sri Lanka’s premium interiors market

 

From Concept to Completion: Business Catalysts at Work

What began as a vision during uncertain times transformed into one of Colombo’s most promising high-end interior ventures. Iconic Interiors is now synonymous with elegance, innovation, and locally crafted excellence.

 

“Entrepreneurship is not about waiting for the storm to pass—it’s about learning how to build in the rain.”
– Business Catalysts Team

 

👉 Have an idea worth building? 

 

Let’s make it iconic together.