In a world where trust, expertise, and personalized service matter more than ever, Mr. Kaushan Manawadu introduces a transformative concept to the Sri Lankan insurance and financial advisory landscape — the Elite Financial Consultant™.

This prestigious designation is not just a job title. It is a professional identity — a globally inspired model based on the concept of “Branded-Tied Agents”. In developed markets, such as Malaysia and Singapore, this approach allows seasoned financial advisors to represent top insurance companies while building a personal brand that resonates with clients.

A Branded-Tied Agent is a licensed insurance advisor who represents specific insurance companies (one Life Insurance company and one General Insurance company), but operates under their own distinct, client-facing brand. This hybrid model blends the trust and backing of established insurers with the personalized, high-touch service of an independent consultant.

Elite Financial Consultant™ is the Sri Lankan adaptation of this mature global concept — officially structured, legally compliant, and ethically sound.

This model fully adheres to the Regulation of Insurance Industry (Amendment) Act No. 23 of 2017, specifically Section 78(5)(c), which permits an individual to hold licenses from two insurers in two different classes (i.e., one Life Insurance company and one General Insurance company).

Business Catalysts (Pvt) Ltd, the official platform behind Elite Financial Consultant™, is a registered company under the Companies Act No. 7 of 2007, and it maintains all necessary licenses and documentation to ensure full compliance with the Insurance Regulatory Commission of Sri Lanka (IRCSL).

With over 15 years in the industry — including serving as Senior Manager in a leading life insurance company — Kaushan Manawadu identified a key market need: to move beyond transactional sales and create a consultative, professional, and branded advisory experience for individuals, families, and businesses.